What is a routinized response behavior?
Definition. Routinized choice (or routinized response) behavior occurs after a sufficient number of “trials” or purchases of a particular brand; the decision process requires very little cognitive effort and little or no decision making is involved. The behavior becomes habitual or routine.
What are the three types of consumer decision making processes?
Nominal Decision-Making. Nominal decisions are often made about low-cost products.
What are the three main categories of situational influences on consumers?
Three major categories of influences affect the consumer buying decision process: situational, psychological, and social.
What is routine response behavior provide an example for this?
Routine Response/Programmed Behavior–buying low involvement frequently purchased low cost items; need very little search and decision effort; purchased almost automatically. Examples include soft drinks, snack foods, milk etc. Limited Decision Making–buying product occasionally.
Is an example of routine response behavior?
Consumers often engage in routine response behavior when they make low-involvement decisions—that is, they make automatic purchase decisions based on limited information or information they have gathered in the past. For example, if you always order a Diet Coke at lunch, you’re engaging in routine response behavior.
What is pre purchase behaviour?
the stage in buyer decision-making where potential buyers get information about a product through advertisements, sales brochures and personal contacts.
What are the 5 situational influences?
The situational factors involve five categories: physical surroundings, social surroundings, temporal perspective, task definition, and antecedent state.
What are situational factors that can affect consumer behavior?
Situational influences are temporary conditions that affect how buyers behave. They include physical factors such as a store’s buying locations, layout, music, lighting, and even smells. Companies try to make the physical factors in which consumers shop as favorable as possible.