What is audience expansion?

What is audience expansion?

Audience expansion finds more users who look like your selected audience to increase your campaign’s reach while maintaining your CPM and CPV bids. Additional reach depends on the available budget and the size of your audience.

How do I get rid of audience expansion on Google Ads?

Change targeting expansion settings

  1. In Google Ads, find your campaign and click on it.
  2. Click the ad group that you’d like to adjust targeting for.
  3. Click Settings in the navigation menu.
  4. Click Edit ad group targeting.
  5. Drag the slider to the left or right to change targeting expansion settings.
  6. Click Save.

How do you layer a audience?

The Do’s and Don’ts of Layering Audiences

  1. Focus on Your Buyer Personas.
  2. Try Automated Bidding.
  3. Customize Your Audience Targeting for Each Platform.
  4. Be Aware of How Narrow the Audience Gets.
  5. A/B Test Everything.
  6. Using the Same Messaging Regardless of the Specific Audience.
  7. Picking Demographics Just for the Heck of It.

How do I see Google ad audiences?


  1. Sign in to your Google Ads account.
  2. Click Audiences in the page menu.
  3. In the “Audiences segment” module, click Edit Audience segments.
  4. Click Select an ad group and then select a campaign and ad group from the list that appears.
  5. Select the audience segments you want your campaign to reach.

What is audience expansion LinkedIn?

Audience Expansion allows you, as an advertiser, to increase the reach of your campaign by showing your ads to audiences with similar attributes to your target audience.

What is LinkedIn audience network?

The LinkedIn Audience Network is a feature that allows you to extend the reach of your Sponsored Content campaigns by delivering your ads beyond the LinkedIn feed to members on trusted, third-party apps and sites.

How do I remove expansion and optimized targeting?

To disable it, you’ll have to change your ad group settings. Find your campaign and select it, then select the ad group where you want to adjust targeting. Find Settings in the page menu on the left, and expand the Optimized Targeting section. Click the checkbox to turn it on or off.

What is display expansion in Google Ads?

“Display Expansion” allows an advertiser to quickly and easily show text and image ads on the Google Display Network to users based on their search intent.

What is layered targeting?

Layering audiences means that your ads will only reach your most valuable customers (hello engagement). Say you’re selling doughnuts for example, targeting doughnuts as an interest is far too broad (there’s nobody in the world who isn’t interested in doughnuts).

What is audiences in Google Ads?

According to Google, “Audiences are groups of people with specific interests, intents, and demographics, as estimated by Google. You can select from a wide range of categories – such as fans of sport and travel, people shopping for cars, or specific people that have visited your site.”

Should you use audiences in Google Ads?

You may want to target organic visitors who bounced with specific messaging. You might also want to exclude folks who have already been to your site so you don’t get flooded with “existing customers.” Audiences are just as powerful as negative keywords in directing budget towards or away from different market segments.